Mercedes-Benz New York Fashion Week took place September 9-16 and featured many established designers as well as the lesser known ones.
Celebrities and fashionistas from all around came to the city of lights to preview the fabulous designs that they will be sporting for the next spring season. While seated in their reserved rows, the fashion icons immediately began tweeting about the various ensembles thrown before their eyes.
Social media today is one reason that the average consumer has any idea of the hott new fashions of the season.
Sites such as Twitter and Facebook have made it possible for just about anyone to access what’s going on during fashion week through celeb’s tweets, live video, photos and interviews.
Fashion week even has its own twitter account that allows for complete interconnectedness on the publicity front. Links are available through their social media sites for the sponsors and designers to get their name out there significantly more than previous years.
When clicking on a link automatically lays out a designer’s entire collection, the search cost decreases drastically.
Any interested consumer, whether 13 years old or 40, can catch a glimpse of the design going down the runway in an instant with photo attachments available on tweets. This is an excellent way to reach the public seeing as the majority of a designer’s target audience does not receive an invitation to their runway show.
A lot has changed since Women’s Wear Daily was fashion’s leading source, most notably the time lapse from the runway show itself to the eyes of materialists everywhere. Fashion bloggers have created an outlet for designers that was never thought possible before.
I think this new development really is wonderful, since as you mentioned, the majority of people interested in the shows don't actually get to go. I follow Victoria Beckham on Twitter and I loved how she was tweeting from the shows, including her own. I think it feels a little more personal than looking at photos in Vogue or even online.
ReplyDeleteMercedes Benz Fashion Show providing their own twitter account made you feel like you were at fashion week. There were constant postings of pictures, videos, and quick thoughts from all the celebrities who attended the event. I didn't feel like Missed a minute of the fashion show. I loved how it was relayed so quickly to such a mass audience. Social media has played a huge role in making all ages and economic classes feel as though fashion is for everyone.
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